SELLING YOUR HOUSE (Continued page #6):
It is important to weigh the issues and decide what is most important to you.
If your goal is to make the process of selling your house as easy and seamless as
possible, then perhaps enlisting the services of a realtor may be your best solution.
However, if your goal is to retain as much of your net profits as possible from the
sale, then you should sell your house on your own.
Rick and Lisa need to have as much money as possible to facilitate the
process of moving and getting their family settled into their new environment. So,
they decided to list their home “for sale by owner.” Our program will work for
you no matter which option you choose. Whether you choose to sell with a realtor
or without, our program will help you to sell your property quickly and get top
dollar for it, too. So, any seller who uses this program can net larger profits than if
they had sold their property without our program.
Professional Inspections & Appraisals
An appraiser determines the market value of your home by tracking the sales
prices and physical attributes of similar properties in the area. Your property is
compared to other properties like it that have recently sold. This helps to estimate
the amount of money that it would take to replace your home based on current
material and labor costs. It also figures how much income a property would
produce (this last approach is used more often for rental property, apartments and
commercial property). When you apply for a mortgage, lenders frequently require
a professional appraisal upon which to base your loan amount.
Our special program is designed to sell your home instantly and for full
value. Getting a professional appraisal is an important part of our program
because it establishes the value of your home. This is critical because you are
going to price your home at its maximum market value. This will accomplish a
few things. First and foremost, you will get a realistic idea of how much money
you can expect to net from the sale of your home. It will give you a critical thirdparty
view of your home and alert you to any needed repairs or problems before
your potential buyers find them. An appraisal adds professional support to your
required disclosure statements, and it may even convince your buyer not to do an
inspection of his or her own. Since the goal of our program is to price and sell your
home for maximum value, obtaining a professional appraisal is a critical step in the
process of getting your house on the market.
Marketing & Advertising
By now, Rick and Lisa are ready to put their house on the market. As we
mentioned before, they have decided to list their home “for sale by owner.” People
who choose to enlist in the professional services of a realtor do not have to focus
on marketing and advertising because realtors handle all of the marketing and
advertising for their clients. So, this chapter speaks to sellers who have chosen to
list their homes for sale by owner. Once you have obtained a professional
appraisal and have priced your home to your best advantage, you are now all ready
to start showing it to potential buyers. How are you going to market it so that it
gets enough exposure to potential buyers to sell within your timeframe?
SIGNS:
In some parts of the country, sometimes the real estate market can be so hot
that you would have to do little more than place a simple “for sale by owner” sign
in your front lawn and the phone would start ringing off the hook. Sometimes, that
is really all it takes. When the calls start coming in and then the showings begin,
your marketing campaign could take on a life of its own.
In other areas, or in a slower market, a great deal more marketing is needed
to generate interest in your property; but a “for sale by owner” sign is a good place
to start. Place directional signs with an arrow that say “home for sale” at
intersections leading the way to your property.
Classified Ads:
Placing a classified ad or a small display ad in your local newspaper is a
good idea. Local newspapers and free weekly papers are generally not very
expensive. A short ad repeated a number of times can be more effective than a long
ad that is run only once or twice.
Bulletin Boards/Posters:
Post a flyer or a poster on every bulletin board that you can find. Take a
minute to think about all of the places that you frequent on a daily or weekly basis
that have bulletin boards in the common areas. They have them in: grocery stores,
drug stores, major discount chains, restaurants, shops, hardware stores, gyms,
colleges & universities, churches, etc. If you have the use of a digital camera and a
computer, you might want to do a one-page poster with several photos of your
house, a description of the property, and your contact information. Design your
flyer with tear-off strips at the bottom with your contact information repeated on
each strip. That way, when your flyer gets someone’s attention, they can walk
away with your contact information (and not your flyer itself).
Magazines & Community Publications:
Most communities publish weekly or monthly publications that feature the
local real estate for sale. Many of them are devoted exclusively to the FSBO
properties. You do not have to be a realtor in order to place an advertisement.
Since these are also free papers, they can generally be found in the same places
where bulletin boards are located. Everyone reads these papers. They can
generate lots of exposure for your property.
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